Two years ago, I set out on a journey that began with a simple but powerful question: how could we create an intimate skincare routine that truly benefits the skin of the vulva? Working with dermatologists and gynecologists, I wanted to develop a formula that wasn’t just about health but also about comfort, texture, and the beautiful experience of caring for ourselves in ways that are both gentle and empowering.
As a consumer insight specialist, I've spent my days understanding what people need, but with LOVV, my focus shifted to something deeply personal. This wasn’t just about creating another skincare product; it was about breaking taboos that many of us Millennials (and generations before us) grew up with. While younger generations, like Gen Z and Alpha, are redefining body positivity and breaking down social stereotypes, there’s still a path to walk toward full acceptance of intimate self-care.
LOVV was born from a simple mission: to help women connect intimately with themselves, beyond societal labels. From the moment we’re born, our bodies define how the world sees us, assigning roles and expectations that don’t always match who we are. LOVV isn’t just a product; it’s a chance to reclaim these narratives, to find pride in every aspect of ourselves, and to embrace our intimate health without shame.